This makes email campaign a very competitive yet advantageous option for brands. An average individual would receive anything from 15 to 20 emails every day.
The result is a very cut-throat and saturated email campaign. With the internet penetration at an all-time high, the numbers are expected to swell even more. On an average, 280 billion emails are exchanged in the world, a number which is constantly on the rise. The versatility of emails and the non-invasive nature makes emails a highly sought after tools in the world of business and networking. Emails can serve a variety of roles, from marketing and sales pitch to reminder and notifications. Businesses globally prefer emails over other medium to connect with their consumers. Emails are a popular marketing and interacting medium.
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